Research
Qualitative Research
Qualitative Research to Inform the Preparation of the BBC Review 2004 Prepared for COI Communications on behalf of the Department for Culture, Media and Sport
This was commissioned from Cragg Ross Dawson, a research agency specialising in this field. The research was conducted from 26 January to 8 March 2004 and included both focus groups with members of the public, and depth interviews with a small number of individuals - including teachers - with a professional interest in the BBC. The focus groups bought people of similar ages and backgrounds together for a couple of hours and encouraged in depth consideration of broad issues, loosely linked to the consultation questions. It involved open forum discussion of personal and group views, with the use of picture and words to help stimulate the debate around such topics as the image of the BBC.
This qualitative approach was of value at the start of our research programme as the results provided us with indications of opinions and attitudes held by a wide variety of the UK's general public aged from 12-75 years.
Full report of the findings of this research:
Qualitative Research Report PDF (445kb)
This document is available online in Adobe Acrobat (.pdf) format.